Deliver effective professional development which is research‐based and data‐based. And to identify strategies and resources which target the newborn photographers needs and sustains continuous professional and personal improvement.
Be recognised as the #1 Qualification in Australia (and globally in the long term!), that Parents should look for when choosing a Newborn Photographer.
Establish a winning network of internal and external industry partners and build mutual loyalty.
Be a highly effective, lean and fast-moving organization.
Be a responsible organisation that makes a difference by helping build and support sustainable communities.