Our Story

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In 2010, unable to return to my role after maternity leave {due mainly to the fact that I had just given birth to not only one child but two!}, as National Training & Development Manager for a Global Organisation,  I started photographing friends babies as a “hobby”. {Sound familiar?}

Then after extensive training, both in Australia and by International Photographers, I turned my hobby into a successful Newborn Photography business and 8+ years later {and over 1200 newborn clients later!)  I now have 3 photographers working for me, all specialising in Newborn and Baby Portraiture. 

However, as a Training & Development Professional it has always concerned me that within the Newborn Photography Industry there was nothing in the way of independent, comprehensive, accredited training on the neonatal period - specifically infant and workplace health and safety. There were many ‘workshops’ where one could learn {watch} newborn photography posing techniques, and whilst I agree it is extremely important to learn how to do the poses correctly and safely, I have always felt that these workshops were simply not adequate enough, to ensure a photographer was well enough equipped to work with newborn babies.

I started offering one-on-one training/mentor sessions with industry hopefuls, as a way to give them more in depth information and one-on-one training on newborns and workplace health and safety. And in doing so, I was more convinced than ever that the Newborn Photography Industry was in dire need of professional-level, medically based training on more than just posing!